Monday, April 12, 2010

Are you up for a game of Foursquare?

This isn't the game of foursquare you used to play with your neighbors in the driveway. This is the new way to stay connected with friends and family. 

Foursquare on your phone gives you & your friends new ways of exploring your city.

Here's how it works: Say you were going to a local coffee shop and wanted to invite a couple friends. You would connect to the Foursquare application and send a message to your friends (who are also connected to Foursquare) saying you were at the coffee shop and wanted them to join. They would receive a "ping" on their phone showing where you were for example, 4 blocks away at the coffee shop. 

It sort of eliminates the need to call all the friends you wanted to invite and ask each one what they were doing or what their plans were for the day. It's all about mixing social networking with where you are. 

It is also a game where you can earn points & unlock badges for discovering new things in your city. Once you have a checked in to a certain location or place a record amount of times, you can become the "mayor" of that place. In addition you can also start to earn freebies and discounts at businesses that are connected to Foursquare. Not only does this involve the community into the game, but also increases awareness and business. 

This changes the way people experience their Wednesday, Thursday, Friday and Saturday nights. It is also helping people make better decisions about where to go and exploring their city, all while staying connected with their friends. Over 700,000 people are out exploring their city and have joined Foursquare. When will you join? 

Wednesday, April 7, 2010

Death of the desktop?

A radical shift has occurred in the computer world. This shift is the effect of newer hand held technologies like Apple products such as the iPhone and the iPad. The computer desktop used folders to store your files where you have to manually file and organize your files. 

That is where the shift comes in. Media is going to be pushed away from the desktop to eliminate the trouble and complexity for users. This has already been put into effect. iTunes and Windows Media Center are helpful for separating the files for you and keeping it organized. 

This is a far more efficient way of storing information. Accessing it is more natural and form or organization. The end result...the iPad. The iPad separates your media for you, so the music stays in iTunes and word documents stay in a word processing programs like Pages. 

"Although the iPad applications can allow users to create and manipulate files..this does not mean that people should have a sense of the file structure of the iPad." 

But that is not the only company moving away from the desktop. Google has made a big transition from moving off the desktop. Google's Chrome replaces the desktop with a browser. If you can access the browser, then you should never have to see it in the desktop. 

So between the iPad and Google Chrome, does that mean that the desktop interface is dead? "The iPad is not going to replace your Mac or Window PC, but it will start a new shift in the parameter of new interfaces." This is the answer: simplified computing. 

What is your thought? Would you prefer to work on a small screen to minimize desktop file organization? In my opinion is it nice to be able to organize your files in the places and formats that you want. I feel it is also easier and less time consuming to have to work on 3x2 screen when working with word documents, etc. Any heavy computing should be done on the desktop where you can personalize and organize how you want. 

Sunday, April 4, 2010

To advetise on internet tv or not?

As advertising on traditional TV continues and increase, so might advertising on web television. Each network and show has created a website episodes for viewing- just in case you missed it. In addition to watching your show, you will also be 'forced' to watch commercials before, during and after the show. But the question is, should the amount of advertising on web television equal the amount of advertising now showing on traditional TV? This might be the case, since viewers are turning over to web television for reasons of convenience, and even because of fewer interruptions due to advertising.

"Internet TV has the potential to be the most powerful ad-supported medium ever created if we learn to leverage the strengths of both television and the internet. Give it a chance. "

At the expense to its viewers (some may say), networks plan to increase the amount of advertising to equal traditional advertising. The key for them is to create advertising or change/modify the advertising to intise the viewer to the message quickly.

For now, enjoy web television until advertising takes over.

Thursday, April 1, 2010

Despite bells and whistles, the device misses the 'fun factor.'

Call it a matter of touch-screen envy, but many BlackBerry users are starting to feel the 24-month-contract itch.

And they're willing to switch to Apple Inc.'s (AAPL) iPhone or Google Inc.'s (GOOG) Nexus One, according to a recent study.

Conducted by the online market researchers Crowd Science, the survey results show that Research in Motion (RIMM) BlackBerry users are more likely to abandon the brand than iPhone or Android users. When asked of the likelihood of buying a particular brand of cell phone or smartphone if the purchase was made the following day, 39% of BlackBerry owners said they "definitely or probably would" nab an iPhone. And roughly one-third of the participants claimed they'd snatch up an Android phone.

Crowd Science Chief Executive John Martin addressed the study in the company blog. "These results show that the restlessness of BlackBerry users with their current brand hasn't just been driven by the allure of iPhone." He added, "Rather, BlackBerry as a brand just isn't garnering the loyalty seen with other mobile operating systems."

iPhone, Droid and BlackBerry.

So what's the allure of the competitors? Why are BlackBerry users more willing to jump ship?

BlackBerry has long been the choice of tech-savvy executives who are wirelessly tethered to their jobs. But as evidenced in the study, only 7% of BlackBerry owners still use their device exclusively for work. For years, the smartphone has ceased to be merely associated with work -- an evolution that Apple played a large role in influencing. However, the BlackBerrys, the Palm Treos, and the Windows Mobile devices never successfully adopted the veneer of "recreational smartphones" nearly as well as Apple or Android.

Put simply, iPhones, Droids, and Nexus Ones just look like more fun. And as the "fun factor" became a significant reason why smartphones became as popular as they did, any manufacturer still focusing on the business aspects fell out of favor with users.

What's the appeal of a physical keyboard if the iPhone can remember where you parked? Why use Microsoft Exchange when the Droid works seamlessly with Gmail -- a service more businesses are using anyway? Is there a point to waiting for a BlackBerry version of an app that has dozens of variants available in the App Store or Android Market?

Unless a new BlackBerry device sheds the brand's stodgy work image, RIMM is going to miss out on all the fun -- and customer