
This isn't the game of foursquare you used to play with your neighbors in the driveway. This is the new way to stay connected with friends and family.
Despite bells and whistles, the device misses the 'fun factor.'
Call it a matter of touch-screen envy, but many BlackBerry users are starting to feel the 24-month-contract itch.
And they're willing to switch to Apple Inc.'s (AAPL) iPhone or Google Inc.'s (GOOG) Nexus One, according to a recent study.
Conducted by the online market researchers Crowd Science, the survey results show that Research in Motion (RIMM) BlackBerry users are more likely to abandon the brand than iPhone or Android users. When asked of the likelihood of buying a particular brand of cell phone or smartphone if the purchase was made the following day, 39% of BlackBerry owners said they "definitely or probably would" nab an iPhone. And roughly one-third of the participants claimed they'd snatch up an Android phone.
Crowd Science Chief Executive John Martin addressed the study in the company blog. "These results show that the restlessness of BlackBerry users with their current brand hasn't just been driven by the allure of iPhone." He added, "Rather, BlackBerry as a brand just isn't garnering the loyalty seen with other mobile operating systems."
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iPhone, Droid and BlackBerry. |
So what's the allure of the competitors? Why are BlackBerry users more willing to jump ship?
BlackBerry has long been the choice of tech-savvy executives who are wirelessly tethered to their jobs. But as evidenced in the study, only 7% of BlackBerry owners still use their device exclusively for work. For years, the smartphone has ceased to be merely associated with work -- an evolution that Apple played a large role in influencing. However, the BlackBerrys, the Palm Treos, and the Windows Mobile devices never successfully adopted the veneer of "recreational smartphones" nearly as well as Apple or Android.
Put simply, iPhones, Droids, and Nexus Ones just look like more fun. And as the "fun factor" became a significant reason why smartphones became as popular as they did, any manufacturer still focusing on the business aspects fell out of favor with users.
What's the appeal of a physical keyboard if the iPhone can remember where you parked? Why use Microsoft Exchange when the Droid works seamlessly with Gmail -- a service more businesses are using anyway? Is there a point to waiting for a BlackBerry version of an app that has dozens of variants available in the App Store or Android Market?
Unless a new BlackBerry device sheds the brand's stodgy work image, RIMM is going to miss out on all the fun -- and customer
InClass 6—Online News
Newspaper Name: Lufkin Daily News
Story/ Topics: Snow day, dietitian speaks at high school, funeral of Charlie Wilson
Features: color, graphics, advertisements, stories, weather
Newspaper website: http://www.lufkindailynews.com/
Items on home page: advertisements (web banners), motion graphics, photo slideshows (for top stories), calendar, weather
3 stories to compare:
First story I saw discussed the winter weather in the Lufkin/Nacogdoches area- This story offered several photos to see the different parts of the area with snow.
Second story I clicked on was Charlie Wilson’s funeral service. This story offered several pictures to see of the event with little to no story attached.
Third story I look at was a case files by the city of Dallas and the Texas Water Development Board that the Supreme has decided not to hear. This story offered a detailed of the updated news.
The content of these stories were completely different but offered either several photos, descriptive story or captions to photos to tell the story.
Reading an actual newspapers gives me the chance to use my sense of touch. I am appreciative of the printed newspaper because I know that was the one things used to be and how much time is put into making/printing one. Although, I enjoy seeing the stacks of newspapers in front of buildings, it now the digital realm, where I am always on the computer. It is convenient for me to ready online where I am always connected getting the latest news a click of a mouse. Some news forums or resources are not free, like some newspapers are. Many times you have to pay for a subscription of the online newspaper in order to view its daily upload.
As an editor of the newspaper, I would prefer my newspaper to have a broad range of news topics. It is important to note that the area or different parts of the nation are becoming more diverse and culturally aware, where it is key to make that active in the newspaper awareness. If my newspaper were an online version, I would like the website to feature a lot of interactivity between the viewer and the story. Perhaps, instead of written articles, they would be audio clips, or video clips, more photos and color. The newspaper would perhaps be supported through advertising, since online advertising is becoming very big due to the transition in social/digital awareness. I think a lot of newspaper will see more progressive and feedback with an online version, where print will slowly decline.
More these days, generations are becoming more technologically savvy and are able to navigate across the www. With that, it is important to keep that older media begin to evolve into digital news. Current online newspapers have the ability to print the pages where that is sometimes convenient for someone working from home or always in the office. Online is the way to go.
If you have any thoughts, let me know :)
Thanks,
Jude